EMOTIONS GO TO WORK

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Washing machine - Who is working for whom?

More and more everyday objects like washing machines, televisions, cars and even light bulbs are being referred to as ‘smart’ and ‘autonomous’. They are part of the Internet of Things (IoT) It is a network of hardware, software, data and services all linked together. These devices constantly collect data on their host families, streaming it to their parent companies. This data is a valuable commodity for the companies that own it. For example it can be used to target consumers with advertising. The more we depend on them, the more we find ourselves seduced by them.